Growth of store brands in uncertain markets
Ipsita Padhi and B. B. Mishra
| Year of publication: |
2022
|
|---|---|
| Authors: | Padhi, Ipsita ; Mishra, Bidhu Bhusan |
| Published in: |
Geo-economic perspectives in the global environment. - London : Routledge, ISBN 978-1-000-81607-5. - 2022, p. 145-156
|
| Subject: | Wirtschaftswachstum | Economic growth | Handelsmarke | Store brand | Markenführung | Brand management | Markenartikel | Brand | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003354703-13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014235129