Grundkonzept und Gestaltungsperspektiven der Corporate Identity-Strategie
Year of publication: |
1992
|
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Authors: | Wiedmann, Klaus-Peter |
Publisher: |
Mannheim : Inst. für Marketing |
Subject: | Corporate Identity | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 215 S. : graph. Darst. |
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Series: | Arbeitspapier / Institut für Marketing, Universität Mannheim. - Mannheim. - Vol. Nr. 95 |
Type of publication: | Book / Working Paper |
ISBN: | 3-89333-127-1 |
Source: |
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