Grundlagen der Marktforschung
Erich Schäfer; Hans Knoblich
| Alternative title: | Marktforschung |
|---|---|
| Year of publication: |
1978 ; 5., neubearb. Aufl.
|
| Authors: | Schäfer, Erich ; Knoblich, Hans |
| Publisher: |
Stuttgart : Poeschel |
| Subject: | Marktforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 463 S. graph. Darst. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 439 - 452 |
| ISBN: | 3-7910-0220-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000092339