Grundlagen des Marketing
Philip Kotler; Gary Armstrong; John Saunders; Veronica Wong
| Alternative title: | Principles of marketing <dt.> |
|---|---|
| Year of publication: |
2007 ; 4., aktualisierte Aufl.
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| Authors: | Kotler, Philip ; Armstrong, Gary ; Saunders, John A. ; Wong, Veronica |
| Publisher: |
München [u.a.] : Pearson Studium |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 1135 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung ; Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-3-8273-7176-8 ; 3-8273-7176-7 ; 978-3-8273-7176-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003376374