Grundlagen des Marketing
von Christian Kuhlmann
| Year of publication: |
2004
|
|---|---|
| Authors: | Kuhlmann, Christian |
| Publisher: |
München : Vahlen |
| Subject: | Marketingtheorie | Marketing theory | Marketing | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 431 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Titel nimmt Bezug auf Internetdokument: Literaturverz. S. [381] - 409 Kt. : EUR 25.00, CHF 42.10 |
| ISBN: | 3-8006-3059-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001928240