Grundlagen des strategischen Marketing : komparative Konkurrenzvorteile aufbauen und erhalten
von Klaus Vollert
| Year of publication: |
1997
|
|---|---|
| Authors: | Vollert, Klaus |
| Publisher: |
Bayreuth : Verl. PCO |
| Subject: | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Erfolgsfaktor | Success factor | Theorie | Theory | Marketing | Strategisches Management | Wettbewerbsvorteil |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVIII, 299 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. 287 - 299 Literaturverz. S. 287 - 299 |
| ISBN: | 3-931319-25-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014010051