Extent:
372 S.
graph. Darst.
Series:
Schriftenreihe Markt und Statistik. - Wiesbaden : Gabler, ZDB-ID 540493-9. - Vol. 1
Type of publication: Book / Working Paper
Type of publication (narrower categories): Einführung ; Lehrbuch
Language: German
Notes:
Literaturverz. S. 353 - 362.
ISBN: 3-409-36007-7
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012874860