Guanxi and Business Strategy : Theory and Implications for Multinational Companies in China

"Guanxi and Business Strategy" elaborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. In the Chinese cultural and socio-economic environment, how are the ubiquitous practices of guanxi to be considered in entrepreneurial strategies? Rather than explaining the emergence of guanxi and its persistence a" in spite of the existence of a market economy a" with Confucianism, the author applies the phenomenon to the methodology of New Economic Sociology. By