Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference
Year of publication: |
2019
|
---|---|
Authors: | Choi, Woo Jin ; Sun, Haoying ; Liu, Yan (Lucy) ; Chen, Haipeng (Allan) |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 30.2019, 3, p. 506-514
|
Publisher: |
Wiley |
Saved in:
Online Resource
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