Guest editorial: artificial intelligence in financial services marketing
Alternative title: | Artificial intelligence in financial services marketing |
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Year of publication: |
2022
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Authors: | Mogaji, Emmanuel ; Farquhar, Jillian Dawes ; Van Esch, Patrick ; Durodié, Clara ; Perez-Vega, Rodrigo |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 6, p. 1097-1101
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Subject: | Künstliche Intelligenz | Artificial intelligence | Finanzdienstleistung | Financial services | Internet der Dinge | Internet of things |
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