Guest editorial
| Year of publication: |
2010
|
|---|---|
| Authors: | Berman, Barry ; McMellon, Chuck ; Pearson, Michael ; Smith, Donna |
| Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 28.2010, 1
|
| Publisher: |
Emerald Group Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/mip.2010.02028aaa.001 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014946947