Guest editorial: branding and society : the social, cultural and financial impacts of brands in the twenty-first century
Ming Lim and Temi Abimbola
| Alternative title: | Branding and society : the social, cultural and financial impacts of brands in the twenty-first century |
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| Year of publication: |
2010
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| Authors: | Lim, Ming ; Abimbola, Temi |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 6, p. 388
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| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772557