Guest editorial: critiques and conflicts in service research: suggestions for redefining the marketing of goods and services as a business discipline
Joe Cronin and Duane M. Nagel
| Alternative title: | Critiques and conflicts in service research |
|---|---|
| Year of publication: |
2024
|
| Authors: | Cronin, Joe ; Nagel, Duane M. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 1, p. 1-12
|
| Subject: | Myopic behavioral drift | Service leadership | Well-being |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-10-2023-0392 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473575