Guest editorial: International market selection and segmentation : perspectives and challenges
Nicolas Papadopoulos; Oscar Martín Martín
| Alternative title: | International market selection and segmentation : perspectives and challenges |
|---|---|
| Year of publication: |
2011
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| Other Persons: | Papadopoulos, Nicolas G. (contributor) ; Martín Martín, Oscar (contributor) |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 28.2011, 2, p. 132-149
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| Subject: | Globalisierung | Globalization | Strategisches Management | Strategic management | Internationaler Markteintritt | International market entry | Internationale Marktsegmentierung | International market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Übersichtsarbeit ; Systematic review |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009242908