Guest editorial
| Year of publication: |
2020
|
|---|---|
| Authors: | Jean, Ruey-Jer Bryan ; Kim, Daekwan |
| Published in: |
International Marketing Review. - Emerald Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 37.2020, 3, p. 397-404
|
| Publisher: |
Emerald Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | editorial |
| Language: | English |
| Other identifiers: | 10.1108/IMR-05-2020-380 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014828340