Guest editorial: psychological micro-foundations of business-to-business decision making
Alternative title: | psychological micro-foundations of business-to-business decision making |
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Year of publication: |
2019
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Authors: | Tuncdogan, Aybars ; Lindgreen, Adam ; Bosch, Frans A. J. van den ; Volberda, Henk W. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 83.2019, p. 128-133
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Subject: | B-to-B-Marketing | Business-to-business marketing | Entscheidung | Decision | Lieferantenmanagement | Supplier relationship management |
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