Guide to Case Studies - Ten Years of Integrating Research and Practice Perspectives: A Guide to Sport Marketing Quarterly Case Studies
Year of publication: |
2011
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Authors: | Apostolopoulou, Artemisia |
Published in: |
Sport marketing quarterly : for professionals in the business of marketing sport. - Morgantown, W Va : Fitness Information Technology Inc, ISSN 1061-6934, ZDB-ID 11802820. - Vol. 20.2011, 4, p. 227-242
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Building a sponsor’s equity through brand personality : perceptions of fans and rivals
Tsordia, Charitomeni, (2018)
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Product meanings as drivers of sport consumer behavior : evidence from the Greek sport industry
Papadimitriou, Dimitra, (2020)
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Destination personality, affective image, and behavioral intentions in domestic urban tourism
Papadimitriou, Dimitra, (2015)
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