Extent: | XIX, 289 S |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | 1. ed. publ. in 1962 under the same title was a project of the Advertising and Marketing Group of the New York Chapter of the Special Libraries Association |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000021231