Guilt appeals: Persuasion knowledge and charitable giving
Year of publication: |
2007
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Authors: | Hibbert, Sally ; Smith, Andrew ; Davies, Andrea ; Ireland, Fiona |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 24.2007, 8, p. 723
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Saved in:
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