Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages
| Year of publication: |
2012
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|---|---|
| Authors: | Duhachek, Adam ; Agrawal, Nidhi ; Han, DaHee |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 6, p. 928-941
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