Guilty by association : image "spill-over" in corporate co-branding
Abel Tasiyana Kahuni; Jennifer Rowley; Arnaz Binsardi
| Year of publication: |
2009
|
|---|---|
| Authors: | Kahuni, Abel Tasiyana ; Rowley, Jennifer ; Binsardi, Arnaz |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 12.2009/10, 1, p. 52-63
|
| Subject: | Firmenimage | Corporate reputation | Sponsoring | Sponsorship | Profisport | Professional sports |
| Extent: | graph. darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003849785