Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Cristel Russell; Dale Russell
| Year of publication: |
2010
|
|---|---|
| Authors: | Russell, Cristel ; Russell, Dale |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 4, p. 413-425
|
| Subject: | Markenführung | Brand management | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Frankreich | France | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008796170