Extent:
XXII, 250 S.
Ill.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Firmeninformation ; Company information
Language: English
Notes:
Includes bibliographical references
Origins -- Arthur Guinness, brewer -- A family business -- Generations and dynasties -- Bottlers and the export trade -- Building sales while building rails -- A public company -- The Guinness world travellers -- To the ends of the earth, and Manchester, too -- War at home and abroad -- Trouble, triumph, and the toucan -- Brewed in Britain and America, too -- World War II -- The postwar years -- Great men and great ideas -- A family business at two hundred -- Nitrogenation, the really great idea -- A lager called Harp -- Into Africa, Malaysia, and beyond -- Diversification and expansion -- The watershed decade -- A widget in the pint -- A growing company and the perfect pint -- Guinness in the twenty-first century -- Inside the gate with the master brewer -- Epilogue : the world's greatest beer.
ISBN: 0-470-12052-5 ; 978-0-470-12052-1
Classification: Lebensmitteltechnologie ; Produzierendes Gewerbe
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013490368