Haier : beat the heat
Ian Michael, Sarah AlQassimi, Meerah Ketait and Azza Alnuaimi
| Year of publication: |
2012
|
|---|---|
| Authors: | Michael, Ian ; AlQassimi, Sarah ; Ketait, Meerah ; Alnuaimi, Azza |
| Published in: |
Managing in uncertain times. - Bingley : Emerald Group Publishing Limited, ISBN 978-1-78052-620-1. - 2012, p. 217-231
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Markenimage | Brand image | Chinesisch | Chinese | Hausgeräteindustrie | Home appliance industry | Vereinigte Arabische Emirate | United Arab Emirates |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011456285