Half or full page for print ADS? : the case of a well known brand in three European countries
Year of publication: |
2008
|
---|---|
Authors: | Dianoux, Christian ; Linhart, Zdenek ; Kettnerová, Jana |
Published in: |
Perspectives on internationalization and international management. - Vaasa, Univ., ISBN 978-952-476-228-1. - 2008, p. 251-262
|
Subject: | Markenführung | Brand management | Großbritannien | United Kingdom | Printwerbung | Print advertising | Deutschland | Germany | Frankreich | France |
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