Halloween in a material world: trick or treat?
Year of publication: |
2008
|
---|---|
Authors: | McKechnie, Sally ; Tynan, Caroline |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 9/10, p. 1011-1023
|
Subject: | Konsumentenverhalten | Consumer behaviour | Freizeitwirtschaft | Leisure industries | Großbritannien | United Kingdom |
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