Handbook of brand semiotics
edited by George Rossolatos
| Year of publication: |
[2015]
|
|---|---|
| Other Persons: | Rossolatos, George (ed.) |
| Institutions: | Kassel University Press GmbH (publisher) |
| Publisher: |
Kassel : Kassel University Press |
| Subject: | Markenführung | Brand management | Semiotik | Semiotics | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [upress.uni-kassel.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | 457 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 11 Beiträge |
| ISBN: | 3-7376-0042-2 ; 978-3-7376-0042-2 ; 978-3-7376-0043-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405273