Handbook of cross cultural marketing
Paul A. Herbig
| Year of publication: |
1997
|
|---|---|
| Authors: | Herbig, Paul A. |
| Publisher: |
New York [u.a.] : International Business Press |
| Subject: | Internationales Marketing | Kulturkontakt |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 375 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7890-0154-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004372909