Handbook of hospitality marketing management
editor, Haemoon Oh ; editor in chief, Abraham Pizam
| Year of publication: |
2008 ; First edition.
|
|---|---|
| Other Persons: | Oh, Haemoon (contributor) ; Pizam, Abraham (contributor) |
| Publisher: |
Amsterdam : Elsevier, |
| Description of contents: |
pt. 1. Hospitality marketing concepts -- pt. 2. Hospitality marketing functions and strategies -- pt. 3. Hospitality consumer behavior -- pt. 4. Destination marketing -- pt. 5. Special topics.
|
Online Resource
| Extent: | 1 online resource (xxii, 552 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-08-056943-7 ; 978-1-136-39992-3 ; 978-1-136-39996-1 ; 978-1-136-39997-8 ; 978-0-08-045080-3 |
| Other identifiers: | 10.4324/9780080569437 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014500101