Handbook of marketing and society

Paul N. Bloom, Gregory T. Gundlach, editors

This book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing

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Year of publication:	c2001 ; Online-Ausg.
Other Persons:	Bloom, Paul N. (contributor) ; Gundlach, Gregory T. (contributor)
Publisher:	Thousand Oaks, Calif : SAGE
Subject:	Unternehmenserfolg \| Firm performance \| Marketingtheorie \| Marketing theory \| Marketingmanagement \| Marketing management

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Extent:	Online Ressource (xxii, 543 p.) ill.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record This book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing
ISBN:	978-1-4522-0476-5 ; 978-1-4522-0476-5 ; 978-0-7619-1626-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013207900