Handbook of research on consumerism and buying behavior in developing nations
Ayantunji Gbadamosi (University of East London, UK), editor
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Gbadamosi, Ayantunji (ed.) |
| Publisher: |
Hershey, PA, USA : Business Science Reference |
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Entwicklungsländer | Developing countries | Verbraucherforschung | Marketing | Verbraucherverhalten | Industriestaaten |
Online Resource
| Extent: | 1 Online-Ressource (565 Seiten) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Consumer behaviour in developing nations: a conceptual overview / Ayantunji Gbadamosi -- Customer perceived value of frequent flyer programmes: an empirical study of airline passengers in China / Zhibin Lin [and 3 others] -- Consumers attitudes towards debt: empirical evidence from Morocco / Nicolas Hamelin [and 3 others] -- Perfume consumption in India: an exploratory study / David James Bamber, Clay Alex Gransden, Swati Aisha Beg -- Market receptiveness and product positioning model of Chinese firms in emerging markets / Olukayode Ojo Iwaloye, Guicheng James Shi -- Consumer acculturation and implications for brand preferences / Rohini Vijaygopal -- Consumption of landed properties in Africa: the mediating role of culture / Sanya Ojo -- Technology is transforming shopping behavior: in-store mobile technology usage / Süphan Nasır, Bengi Kurtulus -- Consumer adoption of e-government in South Africa: barriers, solutions, and implications / Richard Shambare -- Social media engagement: reshaping the consumption patterns of Generation Y Caribbean and Latin American consumers / Kathy-Ann P. Fletcher, Christiana M. Emmanuel-Stephen -- Sales promotional strategies and buying behavior in an emerging market at the post recession period / Süphan Nasır, Esra Bal -- Neuromarketing and the potential application of scientific methods in measuring consumer behaviour / Cynthia A. Bulley, Veronica Adu-Brobbey, Esther O. Duodu -- Exploring the changing role of children as consumers in India: are they learning from us or are they teaching us? / Adya Sharma -- Consumer protection in Sub-Saharan Africa: an exploration of "Big Tobacco" marketing practices / Nnamdi O. Madichie, Abdullah Promise Opute -- Ethically questionable behavior and consumerism in Uganda: a survey of university students / Isaac Wasswa Katono -- Social class and consumer behaviour in Sub-Saharan Africa: implications for cross cultural marketing / Ayodele Oniku -- Consumer values and green products consumption in Malaysia: a structural equation modelling approach / Brahim Chekima -- Sustainable consumption and social institutions: setting a research agenda for India / Neha Purushottam -- Sustainable consumption and green marketing in developing countries: contemporary perspective using Nigeria and Kenya as case studies / Abiodun Elijah Obayelu -- Correlates of political consumption in Africa / Emmanuel Adugu Also available in print. Nebentitel: Consumerism and buying behavior in developing nations |
| ISBN: | 978-1-5225-0283-8 ; 1-5225-0282-3 ; 978-1-5225-0282-1 |
| Other identifiers: | 10.4018/978-1-5225-0282-1 [DOI] |
| Classification: | Marketing ; Entwicklungsökonomie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011498981