Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

Jose Manuel Saiz-Alvarez, editor

"This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application of digital marketing on small and medium enterprises"--

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Year of publication:	[2019]
Other Persons:	Sáiz-Alvarez, José Manuel (ed.)
Publisher:	[2019]: Hershey, PA : IGI Global
Subject:	Online-Marketing \| Internet marketing \| Sozialwirtschaft \| Social economy \| Lateinamerika \| Latin America
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxvi, 438 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES)book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook ; Fallstudie ; Case study
Language:	English
ISBN:	978-1-5225-8939-6 ; 978-1-5225-8940-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012018715