edited by Charles A. Ingene (University of Oklahoma, USA), James R. Brown (West Virginia University, USA), Rajiv P. Dant (formerly University of Oklahoma, USA)
Contents: Preface / Charles A. Ingene and James R. Brown -- 1. Introduction -- James R. Brown and Charles A. Ingene / Part I: Location in a value chain: conceptual and analytical perspectives -- 2. Choosing value-chain locations in marketing channels: integrating service-dominant logic and product-form strategy perspectives / Mrinal Ghosh, Kellilynn M. Frias and Robert F. Lusch -- 3. Optimal channel structure of a proprietary component manufacturer: the impact of price- versus quantity-competition / Ngan N. Chau and Ramarao Desiraju -- 4. Platform retailing: from offline "stores within a store" to online "marketplaces" / Kinshuk Jerath and Z. John Zhang -- Part II: Organizational control, learning and conflict -- 5. Organizational control in marketing channels: a meta-analytic review / James R. Brown and Jody L. Crosno -- 6. Organizational learning and inter-organizational knowledge transfer / Ravipreet S. Sohi and A. Lynn Matthews -- 7. Managing channel conflict: insights from the current literature / Kamran Eshghi and Sourav Ray -- Part III: Analytical approaches to multi-channel research -- 8. Modeling multichannel supply chain management with marketing mixes: a survey / Gangshu (George) Cai, Yue Dai and Wenzhu Zhang -- 9. Information management and contract design under supplier encroachment / Zhuoxin Li, Stephen Gilbert and Guoming Lai -- Part IV: Modelling channel coordination -- 10. Models of channel coordination / S. Chan Choi, Ju Myung Song, Xiaowei Xu and Yao Zhao -- 11. Interpretation of product differentiation in linear demand functions / Sang-June Park and Richard Staelin -- 12. Social preferences and distribution channels / Tony Haitao Cui, Paola Mallucci, Jagmohan Raju and Z. John Zhang -- Part V: Channel relationships -- 13. Relationship dynamics: understanding continuous and discontinuous relationship change / Colleen M. Harmeling and Robert W. Palmatier -- 14. Business buyers are people too: phenomenology and symbolic interaction in buyer relationships / Mark B. Houston, Christopher P. Blocker and Daniel J. Flint -- 15. Performance impact of distribution expansion: a review and research agenda / Jonathan D. Hibbard, Manish Kacker & Farhad Sadeh -- Part VI: Conceptual approaches to channel design and governance -- 16. A transaction cost approach to channel design with application to multi-channels settings / George John, Madhu Viswanathan and Mrinal Ghosh -- 17. Trust-based hybrid governance in geographical indication supply chains / Alan J. Malter and Pelin Bicen -- 18. Resale price maintenance after Leegin: Marketing literatures for future research / Gregory T. Gundlach and Rachel E. Paul -- Part VII: Conceptual approaches to multi-channel research -- 19. Design and management of multi-channel distribution in B2b Environments / Alberto Sa Vinhas & Jean Johnson -- 20. Franchising research in marketing: suggestions for future research / Sudha Mani, Kenneth H. Wathne and Kersi D. Antia -- 21. An empirical examination of the dark side of relationship marketing within a business-to-business context / Brent L. Baker, Rajiv P. Dant and Scott K. Weaven -- Part VIII: Conceptualizing distribution channels -- 22. Putting it all together: a conceptual framework for integrating distribution channels research / James R. Brown and Charles A. Ingene -- 23. Conceptualizing a comprehensive theory of distribution channels / Charles A. Ingene and James R. Brown -- Postscript "a gentle giant: he was taken from us too young, too early" / James R. Brown and Charles A. Inge -- Index.
