Handbook of research on effective marketing in contemporary globalism
Alternative title: | Effective marketing in contemporary globalism |
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Year of publication: |
2014
|
Other Persons: | Christiansen, Bryan (contributor) ; Yildiz, Salih (contributor) ; Yildiz, Emel (contributor) |
Publisher: |
Hershey, Pa. : Business Science Reference |
Subject: | Internationales Marketing | International marketing | Interkulturelles Marketing | Cross-cultural marketing | Nationalkultur | National culture | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Welt | World |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | XXVII, 463 S. graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. 21 Beitr. Includes bibliographical references and index |
ISBN: | 978-1-4666-6220-9 ; 978-1-4666-6223-0 ; 978-1-4666-6221-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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