Handbook of research on integrating social media into strategic marketing
Nick Hajli, Newcastle University Business School, UK
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Hajli, Nick |
| Publisher: |
Hershey, PA : Business Science Reference, An imprint of IGI Global |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Marketingmanagement | Marketing management | Strategisches Management | Marketing | Social Media |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
21 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | xxii, 438 pages 29 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references (pages 380-427) and index Nebent.: Integrating social media into strategic marketing |
| ISBN: | 978-1-4666-8353-2 ; 978-1-4666-8354-9 |
| Classification: | Marketing ; Neue elektronische Medien |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292252