Handbook of research on leveraging consumer psychology for effective customer engagement

Norazah Mohd Suki (Universiti Malaysia Sabah, Malaysia), editor

"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--Provided by publisher.

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Year of publication:	[2017]
Other Persons:	Suki, Norazah Mohd (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Verbraucherverhalten

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Extent:	1 Online-Ressource (374 Seiten)
Series:	Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia / Robert Jeyakumar Nathan, Desmond Chong Fook Chiun, Norazah Mohd Suki -- Mastering consumer attitude and sustainable consumption in the digital age / Kijpokin Kasemsap -- Consumer acceptance of internet banking: application of unified theory of acceptance and use of technology / Fandy Boy Haking [and 5 others] -- Students' acceptance of YouTube for procedural learning / Wen Ying Lim [and 5 others] -- Students' acceptance and use of interactive whiteboard / Norsyarfarina Mokhtar [and 6 others] -- Students' acceptance to self-archive in institutional repositories towards a unified view / Fatin Amirah Amirah Masrich [and 5 others] -- Predicting users' intention towards using library self-issue and return systems / Siti Nadhirah Mohmed Razip [and 6 others] -- Roles of interactivity and usage experience in e-learning acceptance / Pui Nee Tan [and 5 others] -- Factors affecting hotel visitors' usage of guest empowerment technology (GET) / Lai Hang Kwan [and 5 others] -- Factors affecting students' acceptance of SMART2 learning management system / Liew Kian Loon [and 5 others] -- Factors affecting the students' intention to use web-based learning system / Chong Chin Fook [and 5 others] -- Factors influencing consumer acceptance of internet of things technology / Chung Sim Liew [and 5 others] -- Consumer intention to use QR code / Tze Yien Chen [and 6 others] -- Consumer intention to use smartphone for mobile shopping / Chong Ren Lee [and 6 others] -- Consumer perception towards internet health information resources / Khor Sheng Han [and 5 others] -- Students' experiential motives and intention to play online games / Pang Ka Fung [and 5 others] -- Students' information-seeking intention in academic digital libraries / Faeizah Salim [and 5 others]. -- Impact of online instructional game features on students' perceived motivational support and cognitive investment / Angaliswaran Kumar [and 5 others] -- The adoption of SMP: a technology acceptance model (TAM) perspective / Firdaus Shaari [and 5 others] -- Moderating effect of races towards consumers' feeling of TCM usage / Dyana Mui Ling Chang, Adeline Yin Ling Tam, Norazah Mohd Suki Also available in print. Abweichender Titel: Leveraging consumer psychology for effective customer engagement
ISBN:	978-1-5225-0747-5 ; 1-5225-0746-9 ; 978-1-5225-0746-8
Other identifiers:	10.4018/978-1-5225-0746-8 [DOI]
Classification:	Marketing ; Öffentlichkeit
Source:	ECONIS - Online Catalogue of the ZBW

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