Handbook of research on narrative advertising

Recep Yilmaz (Ondokuz Mayıs University, Turkey), editor

"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--

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Year of publication:	[2019]
Other Persons:	Yilmaz, Recep (ed.)
Publisher:	[2019]: Hershey, PA : IGI Global

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Extent:	1 Online-Ressource
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-5225-9791-9 ; 978-1-5225-9790-2
Other identifiers:	10.4018/978-1-5225-9790-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012394063