Handbook of research on retailing
edited by Katrijn Gielens (Kenan-Flagler Business School, University of North Carolina, USA), Els Gijsbrechts (Tilburg School of Economics and Management, Tilburg University, the Netherlands)
| Year of publication: |
[2018]
|
|---|---|
| Other Persons: | Gielens, Kathrijn (ed.) ; Gijsbrechts, Els (ed.) |
| Publisher: |
Cheltenham, UK : Edward Elgar Publishing |
| Subject: | Einzelhandel | Retail trade | Strategisches Management | Strategic management | Preismanagement | Pricing strategy | Produktmanagement | Product management | Konsumentenverhalten | Consumer behaviour | Marketing | Großhandel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxv, 445 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| ISBN: | 978-1-78643-027-4 ; 978-1-78643-028-1 |
| Other identifiers: | 10.4337/978-1-78643-028-1 [DOI] |
| Classification: | Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103092