Handbook of services marketing & management
Teresa A. Swartz ... ed.
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Swartz, Teresa A. (contributor) |
| Publisher: |
Thousand Oaks [u.a.] : Sage |
| Subject: | Dienstleistung | Management | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 521 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7619-1612-1 ; 0-7619-1611-3 |
| Classification: | Unternehmensführung ; Marketing ; Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004595811