Handbook of services marketing & management
Year of publication: |
[2000]
|
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Other Persons: | Swartz, Teresa A. (ed.) ; Iacobucci, Dawn (ed.) |
Publisher: |
Thousand Oaks : Sage Publications |
Subject: | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Service management | Kundenbindung | Customer retention | Dienstleistung | Marketing | Management | Dienstleistungsbetrieb |
Extent: | 1 Online-Resource (ix, 521 Seiten) Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and indexes. Description based on print version record |
ISBN: | 978-1-4129-7364-9 ; 978-0-7619-1612-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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