Handbook of the economics of marketing : Volume 1

Front Cover; Handbook of the Economics of Marketing, Volume 1; Copyright; Contents; Contributors; Preface; 1 Microeconometric models of consumer demand; 1 Introduction; 2 Empirical regularities in shopping behavior: The CPG laboratory; 3 The neoclassical derivation of an empirical model of individual consumer demand; 3.1 The neoclassical model of demand with binding, non-negativity constraints; 3.1.1 Estimation challenges with the neoclassical model; 3.1.2 Example: Quadratic utility; 3.1.3 Example: Linear expenditure system (LES); 3.1.4 Example: Translated CES utility