edited by Jean-Pierre Dubé (Sigmund E. Edelstone Professor of Marketing, University of Chicago Booth School of Business and N.B.E.R., Chicago, IL, United States), Peter E. Rossi (Anderson School of Management, University of California, Los Angeles, Los Angeles, CA, United States)
Front Cover -- Handbook of the Economics of Marketing, Volume 1 -- Copyright -- Contents -- Contributors -- Preface -- 1 Microeconometric models of consumer demand -- 1 Introduction -- 2 Empirical regularities in shopping behavior: The CPG laboratory -- 3 The neoclassical derivation of an empirical model of individual consumer demand -- 3.1 The neoclassical model of demand with binding, non-negativity constraints -- 3.1.1 Estimation challenges with the neoclassical model -- 3.1.2 Example: Quadratic utility -- 3.1.3 Example: Linear expenditure system (LES) -- 3.1.4 Example: Translated CES utility -- 3.1.5 Virtual prices and the dual approach -- 3.1.6 Example: Indirect translog utility -- 3.2 The discrete/continuous product choice restriction in the neoclassical model -- 3.2.1 The primal problem -- 3.2.2 Example: Translated CES utility -- 3.2.3 Example: The dual problem with indirect translog utility -- 3.2.4 Promotion response: Empirical ndings using the discrete/continuous demand model -- 3.3 Indivisibility and the pure discrete choice restriction in the neoclassical model -- 3.3.1 A neoclassical derivation of the pure discrete choice model of demand -- 3.3.2 The standard pure discrete choice model of demand -- 4 Some extensions to the typical neoclassical speci cations -- 4.1 Income effects -- 4.1.1 A non-homothetic discrete choice model -- 4.2 Complementary goods -- 4.2.1 Complementarity between products within a commodity group -- 4.2.2 Complementarity between commodity groups (multi-category models) -- Example: Perfect substitutes within a commodity group -- 4.3 Discrete package sizes and non-linear pricing -- 4.3.1 Expand the choice set -- 4.3.2 Models of pack size choice -- 5 Moving beyond the basic neoclassical framework -- 5.1 Stock-piling, purchase incidence, and dynamic behavior -- 5.1.1 Stock-piling and exogenous consumption.
