Handbook on digital corporate communication

1 Online-Ressource (482 pages)

Includes bibliographical references and index

Contents: Foreword / by Joep Cornelissen -- List of cases and/or illustrative examples -- 1. Introduction to the handbook on digital corporate communication / Mark Badham and Vilma Luoma-aho -- Part I. Digitally-influenced changes to legacy functions -- 2. Digital corporate communication and internal communication / Rickard Andersson, Mats Heide and Charlotte Simonsson -- 3. Digital corporate communication and brand communication / John M. T. Balmer -- 4. Digital corporate communication and media relations / Daniel Vogler and Mark Badham -- 5. Digital corporate communication and corporate reputation / Elanor Colleoni, Stefania Romenti and Grazia Murtarelli -- 6. Digital corporate communication and csr communication / Lina Gomez-Vasquez -- 7. Digital corporate communication and financial communication and investor relations / Alexander V. Laskin and Christian P. Hoffmann -- 8. Digital corporate communication and stakeholder relationship management / Linjuan Rita Men, Marc Vielledent, Cen April Yue and Alvin Zhou -- 9. Digital corporate communication and measurement and evaluation / Sophia C. Volk and Alexander Buhmann -- Part II. Digitally-influenced issues affecting organizations -- 10. Digital corporate communication and issues management / Laura Illia and Elanor Colleoni -- 11. Digital corporate communication and activism / Maureen Taylor -- 12. Digital corporate communication and paracrises and ai / Timothy Coombs and Sherry Holladay -- 13. Digital corporate communication and crisis life cycles / Augustine Pang and Jerena C. K. Ng -- 14. Digital corporate communication and complaint management / Sabine Einwiller and Wolfgang Weitzl -- 15. Digital corporate communication and hostile hijacking of organizational crises / Sofia Johansson, Howard Nothhaft and Alicia Fjallhed -- 16. Digital corporate communication and brandjacking and character assassination / Sergei A. Samoilenko and Quentin Langley -- Part III. Corporate communication's adoption of digital technologies -- 17. Digital corporate communication and digital transformation of communication functions and organizations / Ansgar Zerfass and Jana Brockhaus -- 18. Digital corporate communication and social media influencers / Nils S. Borchers -- 19. Digital corporate communication and gamification / Jens Seiffert-Brockmann and Ariadne Neureiter -- 20. Digital corporate communication and artificial intelligence and future roles / Alexander Buhmann and Anne Gregory -- 21. Digital corporate communication and artificial intelligence and extended intelligence / Chris Galloway and Lukasz Swiatek -- 22. Digital corporate communication and algorithmic leadership and management / Polina Feshchenko, Niilo Noponen, Vilma Luoma-aho and Tommi Auvinen -- 23. Digital corporate communication and visual communication / Chiara Valentini and Grazia Murtarelli -- 24. Digital corporate communication and voice communication / Alex Mari, Andreina Mandelli and Rene Algesheimer -- Part IV. Corporate communication's response to digitally-influenced effects in society -- 25. Digital corporate communication and organizational listening / Jim Macnamara -- 26. Digital corporate communication and the market for big data / Gregor Halff and Anne Gregory -- 27. Digital corporate communication and public diplomacy / Jerome Chariatte and Diana Ingenhoff -- 28. Digital corporate communication and public sector organizations / Hanna Reinikainen and Chiara Valentini -- 29. Digital corporate communication and co-productive citizen engagement / Louis Pierre Philippe Homont, Maria-Jose Canel and Vilma Luoma-aho -- 30. Digital corporate communication and disinformation / Mirko Olivieri, Rosa-Maria Makela, Stefania Romenti and Vilma Luoma-aho -- Part V. Future directions -- 31. Conclusion: Future roles of digital corporate communication / Vilma Luoma-aho, Mark Badham and Alina Arti -- Index.

10.4337/9781802201963 [DOI]

ECONIS - Online Catalogue of the ZBW