Handbook on tourism destination branding
European Travel Commission, World Tourism Organization, With an introduction by Simon Anholt
| Year of publication: |
2009 ; First printing
|
|---|---|
| Other Persons: | Anholt, Simon (introduction) |
| Institutions: | World Tourism Organization (issuing body) ; European Travel Commission (issuing body) |
| Publisher: |
Madrid, Spain : World Tourism Organization Brussels, Belgium : European Travel Commission |
| Subject: | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Fremdenverkehrsgebiet | Marketing | Profilierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxx, 165 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 92-844-1311-7 ; 978-92-990050-6-4 ; 978-92-844-1311-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014006811