Handbuch des Electronic Marketing : Funktionen und Anwendungen der Informations- und Kommunikationstechnik im Marketing
hrsg. von Arnold Hermanns und Volker Flegel
| Year of publication: |
1992
|
|---|---|
| Other Persons: | Hermanns, Arnold (ed.) ; Flegel, Volker (contributor) |
| Publisher: |
München : Beck |
| Subject: | Vertriebs-Informationssystem | Sales information system | Marketing | Marketingmanagement | Marketing management | Informationstechnik | Information technology | IT-gestütztes Marketing | Computer-assisted marketing | Computerunterstütztes Verfahren |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XII, 946 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben Enth. 48 Beitr. |
| ISBN: | 3-406-35082-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000088250