Handbuch Markenführung ; Band 2
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Esch, Franz-Rudolf (ed.) |
| Published in: |
Handbuch Markenführung ; Band 2
|
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, Seite 961-1603 Illustrationen 23.5 cm x 15.5 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Enthält 31 Beiträge Literaturangaben |
| ISBN: | 978-3-658-13341-2 ; 978-3-658-13343-6 ; 978-3-658-13342-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012024187