Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
hrsg. von Arnold Hermanns ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Hermanns, Arnold (ed.) |
| Publisher: |
München : Vahlen |
| Subject: | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Markenpolitik | Kommunikationsstrategie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 401 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-8006-3433-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003480596