Extent: | XIII, 982 S. graph. Darst. a |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
Language: | German |
Notes: | Literaturangaben |
ISBN: | 3-540-23540-X ; 978-3-540-23540-8 |
Classification: | Massenkommunikation, Massenmedien: Sonstiges ; Marketing ; Betriebswirtschaft: Sonstiges |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002243591