Extent:
XIII, 982 S.
graph. Darst.
a
Type of publication: Book / Working Paper
Type of publication (narrower categories): Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook
Language: German
Notes:
Literaturangaben
ISBN: 3-540-23540-X ; 978-3-540-23540-8
Classification: Massenkommunikation, Massenmedien: Sonstiges ; Marketing ; Betriebswirtschaft: Sonstiges
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10002243591