Handbuch Modernes Marktforschungs-Management
von Werner Pepels
| Alternative title: | Modernes Marktforschungs-Management |
|---|---|
| Year of publication: |
[2022]
|
| Authors: | Pepels, Werner |
| Institutions: | Duncker & Humblot (publisher) |
| Publisher: |
Berlin : Duncker & Humblot |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketingforschung |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XXXV, 1166 Seiten Illustrationen, Diagramme 24 cm x 16 cm, 1445 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | German |
| ISBN: | 978-3-428-18672-3 ; 3-428-18672-9 ; 978-3-428-58672-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257200