Handbuch Versicherungsmarketing
Michael P. Zerres ... (Hrsg.)
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Zerres, Michael P. (ed.) |
| Publisher: |
Heidelberg [u.a.] : Springer |
| Subject: | Versicherungsmarketing | Insurance marketing | Versicherungsmanagement | Insurance management | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor | Deutschland | Germany | Versicherungsmarkt | Versicherungswirtschaft | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
29 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXVII, 515 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben. - Enth. 29 Beitr. Erscheint: 18. Dezember 2009 |
| ISBN: | 978-3-642-10275-2 ; 978-3-642-10276-9 |
| Classification: | Marketing ; Banken, Versicherungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003918249